Matrix used for strategic analysis with Market Growth Rate along the vertical axis and Relative Market Share along the horizontal axis. The matrix groups business units into “Dogs,” “Question Marks,” “Stars,” and “Cash Cows.”
Category: Glossary
About the Author: Hello, I'm Will Dearman. I'm a data-focused consultant, aspiring strategist, and dad. I love experiments, big data, bigger ideas, adventures, and solving problems. I'm an INTJ. Find me on Twitter or Google+ If you liked this post, please subscribe to this blog.
| Hello, I'm Will Dearman. I'm a data-focused consultant at a global bank, aspiring strategist, and dad. I love experiments, big data, bigger ideas, adventures, and solving problems. |  |