Matrix used for strategic analysis with Market Growth Rate along the vertical axis and Relative Market Share along the horizontal axis. The matrix groups business units into “Dogs,” “Question Marks,” “Stars,” and “Cash Cows.”
Growth Share Matrix
Posted: August 6, 2009Topics: Glossary
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Will Dearman is the Editor of TheStrategyBlog. His professional experience includes acquiring and later selling a portfolio of Internet-based companies as well as working as a credit underwriter in Bank of America's commercial middle market bank. His interests include finance, innovation, strategy and social technology. Find him on Twitter!